YC's public advice translated into a deck review: plain language, a coherent seed story, evidence of progress, a credible market, and slides that never compete with the founder.
This Seed2Table guide explains what Y Combinator looks for in a pitch deck using public YC articles by Michael Seibel, Kevin Hale, Geoff Ralston, and other YC contributors. It is Seed2Table's synthesis, not YC application advice or a selection rubric. Seed2Table is not affiliated with or endorsed by Y Combinator.
Michael Seibel's seven-question pitch framework starts with the company name and what it does. The lesson for the opening slide is direct: do not make the investor wait through a trend, origin story, or abstract mission before learning what the product is. Name the user, the product, and the result in language a smart outsider can repeat.
Run the email test YC recommends: send the one- or two-sentence explanation to someone without context and ask them to explain it back. If they need clarification, the deck is still relying on the founder to repair the message. Remove jargon, acronyms, and broad words such as “platform” unless the next words make them concrete.
YC's seed-fundraising guide lists the parts usually present in a leave-behind deck: company and vision, problem, customer, solution and why now, market, landscape, traction, business model, team, summary, and fundraising. It also says there is no fixed order. Use that list as coverage, then order the slides around the strongest argument your company can honestly make.
If traction is the unmistakable proof, lead with it. If the company exists because of a non-obvious technical insight, establish that insight early. Every transition should answer the next question raised by the prior slide, so the deck feels like one case rather than twelve separate reports.
YC's public pitching advice consistently values progress: what the team has built, whether customers use it, how fast it is growing, and what the founders have learned. An early company does not need mature revenue metrics, but it should show the best available evidence with dates, definitions, and context. A demo, prototype, letters of intent, engaged users, or repeated customer behavior can all be meaningful when described accurately.
The team slide should make commitment and fit legible. Say how many founders there are, who is technical, how the founders know each other, whether everyone is full time, and which experience is specifically relevant. A famous employer without a connection to the problem is less useful than a short line showing why the team can build or reach this market.
Kevin Hale's design guidance reduces strong pitch slides to three qualities: legible, simple, and obvious. Use type large enough to read at a glance, high contrast, and one primary idea per slide. Put the conclusion in the headline instead of asking an investor to interpret a dense chart before knowing why it matters.
YC also warns against information that competes with the founder: excessive text, unexplained screenshots, unnecessary animations, decorative transitions, and complicated diagrams. A slide is supporting evidence for the story. If the visual becomes the main performance, the investor may remember the design and miss the company.
The fundraising slide should state what has already been raised, what is being raised now, and what the capital enables. A short roadmap can show the milestones the round buys. Keep forecasts proportional to the stage and separate known numbers from assumptions.
Finally, practice the deck until the delivery is conversational. YC's Demo Day guide emphasizes repetition, critique, editing, and selective removal. The deck should also stand alone as a coherent leave-behind, but the meeting is a dialogue. Make the ask direct and leave both sides clear on the next step.
Seed2Table synthesized the public guidance above in its own words. Read the named organization's original material here:
The slide-by-slide checklist the strongest seed decks share — what each slide must say, and why an investor looks for it. The same ten our tool checks first.
A close reading of Sequoia's public pitch outline and seed guidance: clarity of purpose, a real customer pain, a durable insight, market potential, and long-range ambition.
Techstars' public accelerator and fundraising advice turned into a practical deck review: a clear customer story, concise materials, founder-market fit, proof, and milestones.
Put the guidance into practice: see what investors may notice in your deck — free, in about a minute.
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